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The Mailbox
Establishing a new look for the season with a less than stuffy approach
led to a campaign based on humorous imagery matched with elegant
type,
rich graphics and a style that crossed advertising, poster campaigns,
flyers,
invitations and microsite.
Germaine Walker
Keep it simple. Keep it interesting. Let the work speak for itself.
This
identity for Germaine Walker allows the work of her photographers
stand alone on any piece of marketing, without losing the strong identity
that has been developed.
Cell
For marketing communications company Cell, Razor created a set
of ‘fluid’ logos, that evolve as new shapes. Typically, different cells
are used on each piece of collateral to give an
ever-changing appearance.
Polkadot
“Not a nursery logo” was the brief from the partners of this successful
group of children’s nursery, pre-school and holiday clubs. Taking the
lead from the name, the polkadot identity has many forms, all as
instantly recognisable as the next. A mix and match set of colourways
allows the identity to appear ‘different but the same’. Fun, young,
energetic and not gender specific this identity has grown,
just like its children!
Tapas-in-a-Box
A strong and recognisable identity, the illustrative elements of this logo were
used to create graphic icons to be used on website, emailers, packaging,
direct mail and exhibitions. The flavour of Spain is evident in the style of
this identity without repetition of the logo on every piece.
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